Big Boss
882K subscribers · 24 videos
Long-form documentariestech, money, corruption,gaming, internet culture
people actually watch these.
87.02M total views across 24 documentaries. that's 3.63M avg views per video, so one sponsor read reaches millions of actual people. 17.37M watch hours is roughly 1,983 years of humans watching. voluntarily. and the avg viewer is still here (45.05%). oh, and 3.44% engagement rate, because they have opinions.
- Average views per video
- 3.63M avg views
- Watch hours
- 17.37M watch hours
Why Big Boss
not a reaction channel.
87.02Mtotal views3.63Mavg views24documentaries
Big Boss doesn’t chase upload volume. Each release is a deeply researched, long-form documentary built around technology, business, money and internet culture.
Recent releases average 18:08 of viewing time, while 73.5% of the audience is aged 18–34. Integrations sit inside content viewers actively chose to watch.
5.2K Average comments
Pinned by Big Boss
@bigbosstubeJan 29, 2021
The New York Times A 21-year-old trader interviewed by The New York Times said he discovered WallStreetBets after watching a Big Boss video about the community.
Paraphrased from the original reporting.Read the articlePinned by Big Boss
@bigbosstubeThe Journal. podcast
The Wall Street Journal · 04:03 It's almost like the game is an entry fee to a theme park, and then every ride is ticketed. Greed and micro-transactions. Predatory. Minimal innovation while maximizing monetization. EA are kind of seen as the spearhead of this, and it's kind of central to their business model now.
— Big Boss, on “The $55 Billion Deal to Take EA Private”Listen at 04:03
Audience
@yourbrandjust now
ok but who’s actually watching these?
@bigbosstubejust now
73.51% are 18–34, we have a 3.44% engagement rate, and the average viewer makes it 45.05% of the way through.
Core English-speaking markets
Combined share of views from the US, UK, Canada, Germany and Australia.60.86%
US + UK + Canada + Germany + Australia
Gender
Share of viewers by gender, based on signed-in YouTube viewers.93.3% Male
6.7% Female & other
Top geographies
Percentage of channel views coming from each country. These five markets make up 60.86% of views.Share of views
Age demographics
Share of views by viewer age. 73.51% of viewers are 18 to 34, with 25 to 34 the single largest group.- 4.17%
- 34.50%
- 39.01%
- 13.12%
- 5.89%
- 1.65%
- 1.65%
All data used comes from YouTube Studio extract.
Sponsorship
@fakebrandjust now
I love your work! Can we sponsor you? 👉👈
@bigbosstubejust now
we offer 60-90s integrations, or custom packages to be discussed. email below.
@fakebrandjust now
ok and how did the latest one do?
@bigbosstubejust now
we hit 1M views within the first 3 days. 15:20 avg view duration, 41.8% avg viewed, 194.6K watch hours, 3.89% engagement rate. top markets: US 34.4%, UK 7.1%, Canada 4.8%.
Ubisoft Is Worse Than You Thought
Big Boss
1.17M views ·
Sponsored by NordVPN
Stats are based on YouTube Studio exports and reflect performance up to 6 October 2026.
Next step
so. are we doing this?
If there's a fit, reply to this email. We'll put together the full partnership deck with concepts built specifically around your brand.
Show me the ideas